The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.
The Public Service Impact and/or Benefit Award is awarded in recognition of excellence in a research project that results in a demonstrable public service impact and/or benefit.
MiWay and Ipsos jointly won the 2016 Marketing Research and Intelligence Association (MRIA) in recognition of excellence in a research project that resulted in a Public Service Impact and/or Benefit Award.