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Mississauga's Creative Services Team Selected as a Winner in the Design at Work 2010 Competition

The City of Mississauga's Creative Services team was selected as one of the winners in the Design at Work 2010 competition in the Government/Non-profit category for the development of the Recreation and Parks Identity System.

The City of Mississauga's Recreation and Parks Division was looking to evolve its look and differentiate itself from private sector competition while at the same time highlighting the variety of business lines and services it provides. It wanted a consistent and cohesive look that could be applied to print, web and display opportunities. The City's Creative Services team created a visual identity system that promotes the recreation experience and tells a bigger story of the services offered.

Creative Services simplified the Recreation and Parks services into nine business lines, using colour consistently to strengthen awareness of the businesses offered. Each colour wave blends with the City's corporate blue to reinforce the overall brand. Imagery captures the essence of each program or event being promoted. The clean, consistent and modern system has been applied to all of the Division's marketing collateral and community displays.

The Design at Work competition is a juried exhibit of professional graphic design demonstrating how design creates value for business.  The competition is presented by the Association of Registered Graphic Designers of Ontario (RGD).