The City of Mississauga's Creative Services team was selected as one of the winners in the
Design at Work 2010 competition in the Government/Non-profit category for the development of
the Recreation and Parks Identity System.
The City of Mississauga's Recreation and Parks Division was looking to evolve its look and
differentiate itself from private sector competition while at the same time highlighting the
variety of business lines and services it provides. It wanted a consistent and cohesive look
that could be applied to print, web and display opportunities. The City's Creative Services
team created a visual identity system that promotes the recreation experience and tells a
bigger story of the services offered.
Creative Services simplified the Recreation and Parks services into nine business lines,
using colour consistently to strengthen awareness of the businesses offered. Each colour wave
blends with the City's corporate blue to reinforce the overall brand. Imagery captures the
essence of each program or event being promoted. The clean, consistent and modern system has
been applied to all of the Division's marketing collateral and community displays.
The Design at Work competition is a juried exhibit of professional graphic design
demonstrating how design creates value for business. The competition is presented by the
Association of Registered Graphic Designers of Ontario (RGD).