The City of Mississauga received a Silver Award as part of the 2012 Summit Marketing
Effectiveness Awards (Summit MEA) for its "Living Our Values Campaign"- an internal
campaign around the organizations values of Trust, Quality and Excellence. The Citys
entry scored among the very best from 732 international entries.
The Summit MEA competition is based on the premise that the goal of marketing communications
is to change, influence or reinforce a target audiences knowledge, attitudes or beliefs.
The competition is intended to be a true arbiter of marketing communication