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City of Mississauga Receives Silver Summit International Marketing Effectiveness Award

The City of Mississauga received a Silver Award as part of the 2012 Summit Marketing Effectiveness Awards (Summit MEA) for it’s "Living Our Values Campaign"- an internal campaign around the organizations values of Trust, Quality and Excellence.  The City’s entry scored among the very best from 732 international entries. 

The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes or beliefs.  The competition is intended to be a true arbiter of marketing communication effectiveness.