Jul 29, 2010
The City of Mississauga's new visual identity for local and express transit service driven
by the coming Bus Rapid Transit (BRT) Project service improvements will be presented at the
August 4th meeting of Council.
Geoff Marinoff, director of Transit and Terry Dubois, manager of Transit Marketing will present
plans for a communication campaign to educate current and potential transit riders about the
systems two service options.
A new rapid transit bus for express service, as well as a new hybrid bus for local service,
will be on site at the Mississauga Civic Centre for photo opportunities.
August 4, 2010
After 9 a.m.
Mississauga Civic Centre
300 City Centre Drive
(Duke of York and Burnhamthorpe Road)
As Canada's sixth largest city, Mississauga is home to 730,000 residents and 55,000
businesses, including 61 Fortune 500 companies with Canadian head offices or major divisional
head offices. A diverse, progressive and award-winning municipality located on the shores of
Lake Ontario in the heart of the Greater Toronto Area, Mississauga is one of Greater Toronto's
Top 90 Employers for 2010. Enhancing its citizens' quality of life by providing superior
services, revitalizing its infrastructure and conserving the environment, Mississauga is
committed to innovation, operational excellence and fiscal responsibility which is reflected in
its motto: "Leading Today for Tomorrow."
Senior Communications Advisor, Transportation & Works
Phone: 905-615-3200 x5046