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City of Mississauga to Launch New Visual Identity for Transit Service

Jul 29, 2010

The City of Mississauga's new visual identity for local and express transit service – driven by the coming Bus Rapid Transit (BRT) Project service improvements – will be presented at the August 4th meeting of Council.

What:
Geoff Marinoff, director of Transit and Terry Dubois, manager of Transit Marketing will present plans for a communication campaign to educate current and potential transit riders about the system’s two service options.

A new rapid transit bus for express service, as well as a new hybrid bus for local service, will be on site at the Mississauga Civic Centre for photo opportunities.

When:
August 4, 2010
After 9 a.m.

Where:
Mississauga Civic Centre
Council Chamber
300 City Centre Drive
Mississauga, Ontario
(Duke of York and Burnhamthorpe Road)

As Canada's sixth largest city, Mississauga is home to 730,000 residents and 55,000 businesses, including 61 Fortune 500 companies with Canadian head offices or major divisional head offices. A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in the heart of the Greater Toronto Area, Mississauga is one of Greater Toronto's Top 90 Employers for 2010. Enhancing its citizens' quality of life by providing superior services, revitalizing its infrastructure and conserving the environment, Mississauga is committed to innovation, operational excellence and fiscal responsibility which is reflected in its motto: "Leading Today for Tomorrow."

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Media Contact:
Catherine Monast
Senior Communications Advisor, Transportation & Works
Phone: 905-615-3200 x5046
TTY:    905-896-5151
Email:   catherine.monast@mississauga.ca


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