Feb 28, 2011
MiWay, the City of Mississauga's new brand for transit, has achieved a 6.1 per cent increase
in ridership above 2009 numbers in its first quarter.
"Since the inception of MiWay, in the first full week in October 2010 to the last full
week in December 2010, the revenue ridership results are 6.1 per cent above the same period in
2009, and 3.5 per cent above 2008 the year in which the organization saw its previous
highest annual ridership," said Geoff Marinoff, director of Transit. "This growth has
resulted in revenue rides per service hour a key performance indicator in the transit
industry to increase 3.1 per cent over 2009."
Marinoff explained the City recorded its highest weekly ridership ever in Mississauga, with
over 1,055,000 passenger boardings in the first week, following the October 4, 2010
introduction of 42 new blue MiExpress buses to serve passengers traveling on the system's
express route network. The introduction of the MiWay brand and new modern-styled, MiExpress
buses represent two recent investments in improving the travel experience for customers.
Other investments include:
30,000 additional annual transit service hours in 2011 to improve service reliability
across the system and manage challenges arising from overcrowding.
On Oct. 4, 2010, 15 new hybrid, orange MiLocal 40-foot buses began serving passengers on
Route 19-Hurontario the transit systems most popular route.
Automated next stop announcement technology will be introduced on all routes by summer
Customers can tap onto MiWay with a PRESTO smartcard to pay their transit fares on three
bus routes that travel to/from local GO Train stations. The PRESTO smartcard will be accepted
on all routes by summer 2011.
New modern on-street signage has been installed at MiExpress bus stops to help customers
more easily identify and access the service.
An improved website, www.miway.ca and a new mobile site m.miway.ca.
Construction has commenced on the Mississauga Bus Rapid Project to be operational in
Customers can find customized route and schedule information at www.miway.ca or by calling
905-615-INFO (4636) for customer information. To view scheduled departure times on a smartphone
or other mobile device, visit m.miway.ca.
As Canada's sixth largest city, Mississauga is home to 734,000 residents and 55,000 businesses,
including 63 Fortune 500 companies with Canadian head offices or major divisional head offices.
A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in
the heart of the Greater Toronto Area, Mississauga is "Leading Today for Tomorrow" by
focussing on delivering services, implementing its Strategic Plan, delivering value for money,
maintaining infrastructure and continuing to be an employer of choice.
Senior Communications Advisor, Transportation & Works
Phone: 905-615-3200 x5046