May 22, 2013
Two Mississauga secondary school students raised the bar this year in their
efforts to promote transit to their fellow classmates through the Citys MiWay Student
"This year's winners of the MiWay Student Ambassador Program are Scott Hladun and Devika
Matkar of Stephen Lewis Secondary School," said Geoff Marinoff, director of Transit.
"Their interactive use of a flash mob was an innovative way to inform students about
Now in its third year, MiWay's Student Ambassador Program expanded to 19 participating schools,
from 15 last year. Marinoff hopes the program will continue to grow and encourages secondary
schools to take part in the upcoming school year.
As part of the program, students had to host and design three information tables on trip
planning, ticket agents and PRESTO a GTA-wide, electronic fare card for public transit.
They were also required to use different strategies to attract students to their activities.
Scott and Devika used cardboard buses to create a 3D brochure stand, developed a student
pledge, posters, and flash mob in the schools hallway that attracted students to
participate in a dance.
Scott and Devika, both in Grade 11, will each receive free transit for one year, an iPad, and
their school will receive 100 free student tickets.
Visit www.miway.ca/ambassador to learn
about the MiWay Ambassador Program.
Twittercue: Innovative use of a flash mob lands two Mississauga students the title of
MiWay's Student Ambassadors of the year.
For customized route and schedule information visit www.miway.ca or call 905-615-INFO (4636). View scheduled departure times on a
smartphone or other mobile device at m.miway.ca or download the MiWay iPhone/iPod Touch
application from the Apple iTunes App Store (www.miway.ca/app).
As Canada's sixth largest city, Mississauga is home to 741,000 residents and more than 54,000
businesses, including more than 60 Fortune 500 companies with Canadian head offices or major
divisional head offices. A diverse, progressive and award-winning municipality located on the
shores of Lake
Ontario in the heart of the Greater Toronto Area, Mississauga is "Leading Today for
Tomorrow" by focusing on delivering services, implementing its Strategic Plan,
delivering value for money and maintaining infrastructure.
Senior Communications Advisor
Phone: 905-615-3200 x5232