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Students Take Innovative Approach to Encourage Transit Use

May 22, 2013

Two Mississauga secondary school students raised the bar this year in their efforts to promote transit to their fellow classmates through the City’s MiWay Student Ambassador Program.

"This year's winners of the MiWay Student Ambassador Program are Scott Hladun and Devika Matkar of Stephen Lewis Secondary School," said Geoff Marinoff, director of Transit. "Their interactive use of a flash mob was an innovative way to inform students about MiWay."

Now in its third year, MiWay's Student Ambassador Program expanded to 19 participating schools, from 15 last year. Marinoff hopes the program will continue to grow and encourages secondary schools to take part in the upcoming school year.

As part of the program, students had to host and design three information tables on trip planning, ticket agents and PRESTO – a GTA-wide, electronic fare card for public transit. They were also required to use different strategies to attract students to their activities. Scott and Devika used cardboard buses to create a 3D brochure stand, developed a student pledge, posters, and flash mob in the school’s hallway that attracted students to participate in a dance.

Scott and Devika, both in Grade 11, will each receive free transit for one year, an iPad, and their school will receive 100 free student tickets.

Visit www.miway.ca/ambassador to learn about the MiWay Ambassador Program.

Twittercue: Innovative use of a flash mob lands two Mississauga students the title of MiWay's Student Ambassadors of the year.

For customized route and schedule information visit www.miway.ca or call 905-615-INFO (4636). View scheduled departure times on a smartphone or other mobile device at m.miway.ca or download the MiWay iPhone/iPod Touch application from the Apple iTunes App Store (www.miway.ca/app).

As Canada's sixth largest city, Mississauga is home to 741,000 residents and more than 54,000 businesses, including more than 60 Fortune 500 companies with Canadian head offices or major divisional head offices. A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in the heart of the Greater Toronto Area, Mississauga is "Leading Today for 
Tomorrow" by focusing on delivering services, implementing its Strategic Plan, delivering value for money and maintaining infrastructure.


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Media Contact:
Kimberly Hicks
Communications Advisor, Transportation & Works
Phone: 905-615-3200 x5232
TTY:    905-896-5151
Email:   kimberly.hicks@mississauga.ca


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