Jun 16, 2011
Media Accreditation for Mississauga's International Indian Film Academy (IIFA) Buzz weekend
will take place on Wednesday, June 22 at the Civic Centre.
Mississauga IIFA Buzz weekend activities will take place on Mississauga Celebration Square
(corner of Duke of York Blvd and Burnhamthorpe Rd) from Friday, June 24 through Sunday, June
26. The accreditation is available for legitimate media interested in receiving press materials
in advance of the event. Media credentials will be required.
Mississauga IIFA Buzz Weekend - Media Accreditation
An opportunity for media to receive a complete itinerary of events, see Mississauga Celebration
Square for the first time and enquire about
potential interview angles.
Date: Wednesday, June 22, 2011
Time: 10 to 11 a.m.
Location: City of Mississauga Civic Centre, Great Hall, Ground Floor, 300 City Centre
Also taking place on June 22 is the opening of Mississauga Celebration Square which will
include media tours of the new facility at approximately 11:30 a.m. For additional details on
this activity, view the media advisory.
Bollywood playback singer, Monali Thakur, who will be performing during the Mississauga IIFA
Buzz kick-off festivities on Friday, June 24, will be participating in a group media briefing
in advance of the evening's performance open to all media.
Media Briefing - Monali Thakur
An opportunity for media to interview Bollywood playback singer, Monali Thakur in advance of
the Mississauga IIFA Buzz weekend festivities.
Date: Friday, June 24, 2011
Time: 5:30 to 6:30 p.m.
Location: Glass Pavilion, between Central Library and the Main Stage on Mississauga
Please RSVP for the media Briefing by Wednesday, June 22 to Lindsay Noronha, contact details
Mississauga IIFA Buzz activities have been taking place throughout the City in May and June and
will culminate in a weekend of events happening on Mississauga Celebration Square June 24 to
A complete itinerary of Mississauga IIFA Buzz events can be found online by visiting, www.mississauga.ca/iifabuzz.
The International Indian Film Academy, conceptualized and produced by Wizcraft International
Entertainment Pvt. Ltd. is supported by key members of the Indian film fraternity. IIFA is the
most respected South Asian film academy and its main highlight, the IIFA Awards is one of
India's biggest media events. With a viewership of over 600 million worldwide, the IIFA Weekend
is the largest celebration of Indian cinema and the IIFA Awards is among the most-watched
global events, annually.
From a one night celebration in 2000 at the Millennium Dome, London, the last twelve years have
seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of
film-festivals, workshops, exhibitions, film-showcases, premieres, global business forums and
sporting events, all of which climax into the IIFA Awards. The IIFA's have been celebrated in
London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok,
Macau and most recently in Colombo, Sri Lanka. This year, IIFA will celebrate its 12th
anniversary in Toronto, Canada from June 23rd - 25th, 2011.
The IIFA Celebrations in Canada are presented by Canadian Imperial Bank of Commerce (CIBC) and
supported by the government of Ontario.
As Canada's sixth largest city, Mississauga is home to 734,000 residents and 55,000 businesses,
including 63 Fortune 500 companies with Canadian head offices or major divisional head offices.
A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in
the heart of the Greater Toronto Area, Mississauga is "Leading Today for Tomorrow" by
focussing on delivering services, implementing its Strategic Plan, delivering value for money,
maintaining infrastructure and continuing to be an employer of choice.
Public Affairs Consultant
City of Mississauga
905-615-3200 ext. 5053