Jul 06, 2011
Today at Council, City of Mississauga's MiWay Marketing team was recognized with a Corporate
Exceptional Performance/Outstanding Achievement Award for the MiWay Brand Implementation. The
award was originally presented by the Canadian Urban Transit Association (CUTA) at its annual
conference in Regina, Saskatchewan on May 31, 2011.
"The MiWay initiative has received numerous awards. I am proud of our MiWay marketing team
and want to thank each of them for their hard work and dedication delivering the brand we see
in our city every day," said Geoff Marinoff, director of Transit.
The City of Mississauga's MiWay brand implementation took place from August to October 2010.
The MiWay brand was implemented through the following marketing initiatives:
A communication and education campaign using print, electronic and broadcast media to
educate existing and potential transit users about the difference between MiExpress and MiLocal
On-street signage at MiExpress bus stops to help customers more easily identify and
access the new service.
Various community outreach initiatives, including a student ambassador program.
An updated website www.miway.ca and
the mobile site m.miway.ca.
The City of Mississauga launched the MiWay Mobile Site in October 2010. The Mobile Site enables
customers with a smart phone or any other mobile device to view the next three departure times,
or the full schedule for any day of the week, for any bus stop in Mississauga.
The Canadian Urban Transit Association (CUTA) is a national association representing public
transit systems, suppliers to the industry, government agencies, individuals and related
organizations in Canada.
As Canada's sixth largest city, Mississauga is home to 734,000 residents and 55,000 businesses,
including 63 Fortune 500 companies with Canadian head offices or major divisional head offices.
A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in
the heart of the Greater Toronto Area, Mississauga is "Leading Today for Tomorrow" by
focussing on delivering services, implementing its Strategic Plan, delivering value for money,
maintaining infrastructure and continuing to be an employer of choice.
Public Affairs Consultant
City of Mississauga
905-615-3200 ext. 5050