Aug 25, 2011
The City of Mississaugas MiWay Mobile
Site brings home another accolade with the Peter J. Marshall Innovation Award, received during
the Association of Municipalities of Ontario (AMO) annual conference in London, Ontario from
August 21 to 24.
We are extremely proud to receive this prestigious award as it marks the third one the
MiWay Mobile Site has received for innovation and excellence, said Janice Baker, City
Manager and CAO. The MiWay Mobile site is enabling the City to deliver on our commitment
to excellence and supports our Strategic Plan priority of developing a transit-oriented
The Peter J. Marshall Innovation Award was accepted on Wednesday, August 24 at the AMO
conference by Mayor Hazel McCallion and Janice Baker, City Manager and CAO. The award
recognizes municipal governments who have demonstrated excellence in the use of innovative
approaches to improve capital and/or operating efficiency, and to generate effectiveness
through alternative service delivery initiatives and partnerships.
To be honoured amongst such a competitive field, speaks to the success of this modern
application that improves customer service by allowing our riders to quickly access transit
schedules on their mobile devices, said Geoff Marinoff, director of transit.
The MiWay Mobile Site was launched in October 2010 to enable transit riders to view bus
departure times as well as service alerts on their smartphones. In July 2011, the MiWay site
received more than 349,000 page views and 66,000 visits from more than 11,000 unique visitors
up more than 50 per cent since January 2011.
As Canada's sixth largest city, Mississauga is home to 734,000 residents and 55,000 businesses,
including 63 Fortune 500 companies with Canadian head offices or major divisional head offices.
A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in
the heart of the Greater Toronto Area, Mississauga is "Leading Today for Tomorrow" by
focussing on delivering services, implementing its Strategic Plan, delivering value for money,
maintaining infrastructure and continuing to be an employer of choice.
AMO is a non-profit organization representing almost all of Ontarios 444 municipal
governments. AMO supports and enhances strong and effective municipal government in
Ontario and promotes the value of municipal government as a vital and essential component of
Ontario and Canadas political system.
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Public Affairs Consultant
905-615-3200 ext. 5232