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MiWay Mobile Site Pockets Another Award Recognizing Innovation

Aug 25, 2011

The City of Mississauga’s MiWay Mobile Site brings home another accolade with the Peter J. Marshall Innovation Award, received during the Association of Municipalities of Ontario (AMO) annual conference in London, Ontario from August 21 to 24.

“We are extremely proud to receive this prestigious award as it marks the third one the MiWay Mobile Site has received for innovation and excellence,” said Janice Baker, City Manager and CAO. “The MiWay Mobile site is enabling the City to deliver on our commitment to excellence and supports our Strategic Plan priority of developing a transit-oriented City.”

The Peter J. Marshall Innovation Award was accepted on Wednesday, August 24 at the AMO conference by Mayor Hazel McCallion and Janice Baker, City Manager and CAO. The award recognizes municipal governments who have demonstrated excellence in the use of innovative approaches to improve capital and/or operating efficiency, and to generate effectiveness through alternative service delivery initiatives and partnerships.

“To be honoured amongst such a competitive field, speaks to the success of this modern application that improves customer service by allowing our riders to quickly access transit schedules on their mobile devices,” said Geoff Marinoff, director of transit.

The MiWay Mobile Site was launched in October 2010 to enable transit riders to view bus departure times as well as service alerts on their smartphones. In July 2011, the MiWay site received more than 349,000 page views and 66,000 visits from more than 11,000 unique visitors – up more than 50 per cent since January 2011.

About Mississauga
As Canada's sixth largest city, Mississauga is home to 734,000 residents and 55,000 businesses, including 63 Fortune 500 companies with Canadian head offices or major divisional head offices. A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in the heart of the Greater Toronto Area, Mississauga is "Leading Today for Tomorrow" by focussing on delivering services, implementing its Strategic Plan, delivering value for money, maintaining infrastructure and continuing to be an employer of choice.

About AMO
AMO is a non-profit organization representing almost all of Ontario’s 444 municipal governments. AMO supports and enhances strong and effective municipal government in Ontario and promotes the value of municipal government as a vital and essential component of Ontario and Canada’s political system.

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