Nov 23, 2011
Thanks to a generous $35,000 donation to the City of Mississaugas Jerry Love
Childrens Fund from The Pepsi Foundation, more than 300 children will be able to
participate in recreation programs, and enjoy a healthy, active and memorable recreation
experience. This donation is an increase of $10,000 from previous years donations, which
now total $85,000.
The City of Mississauga is grateful to the Pepsi Foundation for its corporate leadership
in promoting health and physical activity through their donation, said Community Services
Commissioner Paul Mitcham. This contribution comes at a time when requests for financial
assistance to cover the costs of summer camps, swimming and skating programs continue to
increase due to the economic challenges our residents are facing today. Now more children will
be able to participate in activities and be encouraged to pursue life-long healthy and
physically active lifestyles.
With our home base here in Mississauga, our decision to support the Jerry Love
Childrens Fund was a natural one, said Pepsi Foundation President Denis Sacks.
Knowing that our dollars are putting Mississauga children on a path to life-long healthy
living is very rewarding for the foundation and all those who help us raise funds.
The Pepsi Foundation is a registered charity dedicated to supporting youth to lead healthy,
active lifestyles. Its donation is the most recent corporate contribution to the Jerry Love
Childrens Fund which, since 1985, has provided assistance to more than 13,636 children
through fundraising and donations totalling approximately $1.3 million. The fund placed 665
youth in programs in 2011.
In addition to the Jerry Love Childrens Fund, the City provides ActiveAssist
a fee assistance program designed to help Mississauga residents in low-income
households. Since the program was launched in May 2009, ActiveAssist has successfully enabled
14,000 registered applicants to participate in Recreation & Parks programs.
The large number of applications demonstrates the demand and need for corporate and
community support, said Mitcham. Together with the Jerry Love Childrens Fund,
thanks to our generous sponsors, we are able to extend recreation opportunities to those who
might not otherwise be able to afford them, and take another step toward the City achieving its
strategic goal of ensuring affordability and accessibility to City program and service
I encourage other corporate sponsors to follow the example of The Pepsi Foundation and
help make active, healthy living programs available to more children and youth in
Mississauga, added Jerry Love, former director of Mississauga Recreation and Parks.
Through the generous support of City staff and volunteers, every dollar collected goes
toward the goal of making recreation accessible in our community.
Visit www.mississauga.ca/rec&parks for information about how to apply for assistance
or to donate to the Jerry Love Childrens Fund.
As Canada's sixth largest city, Mississauga is home to 734,000 residents and 55,000 businesses,
including 63 Fortune 500 companies with Canadian head offices or major divisional head offices.
A diverse, progressive and award-winning municipality located on the shores of Lake Ontario in
the heart of the Greater Toronto Area, Mississauga is "Leading Today for Tomorrow" by
focussing on delivering services, implementing its Strategic Plan, delivering value for money,
maintaining infrastructure and continuing to be an employer of choice.
Senior Communications Advisor, Community Services
Phone: 905-615-3200 x5051