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Mississauga's Anti-Litter Program Expands Throughout Province

Mar 31, 2004

The Litterbug, revived by the City of Mississauga in 2002, will be seen throughout the province in 25 municipal litter prevention campaigns. Mississauga's "Don't be a Litterbug" campaign has been adopted by other municipalities, such as Burlington, Markham, Oakville, Vaughan, Guelph, Hamilton, St. Catharines, Peterborough and Windsor.

Last year, in an effort to spread a consistent, aligned anti-litter message over a broader area, the City invited GTA municipalities and other Ontario municipalities, to join Mississauga's "Don't be a Litterbug" campaign. Recognizing that litter has no boundaries, 25 municipalities are now modeling their litter prevention campaigns on the City of Mississauga's program.

"We passed a resolution thanking the City of Mississauga for its generous offer to share this material with other GTA municipalities," said Richmond Hill Mayor Bill Bell. "I thank Mayor McCallion for her leadership in this endeavour."

Mayor Tim Jones of Aurora said, "We want to participate as fully as possible in a GTA-wide anti-littering campaign for the most effective and efficient response to this problem."

"I am encouraged that other municipalities see the value in a co-ordinated approach," said Mayor Hazel McCallion. "It is also important that residents, community organizations and businesses work together to deal with this issue. In addition to regular cleanups, we need to change attitudes through awareness and education."

In a Council presentation today, staff provided an update on the success of Mississauga's anti-litter campaign. In addition to the municipal partnership program, campaign phases have included introduction of the Litterbug with "The bug is back to remind you to stash your trash;" promotion of an increased set fine for littering, with "Stash your trash or lose your cash;" and a youth campaign, "Slam dunk your junk" with National Basketball Association star Jerome Williams as spokesperson.

In addition to the Litterbug logo, partnering municipalities are offered use of Mississauga's anti-litter strategies such as the littering violation enforcement campaign and student public awareness programs. For a complete list of municipal Litterbug partners and information on the City's anti-litter campaign, please see www.mississauga.ca/litterbug.

About the City of Mississauga
The City of Mississauga is celebrating its 30th anniversary in 2004. Mississauga is Canada's sixth largest city with a population of more than 680,000. With well-established infrastructure and state-of-the-art facilities, the City delivers quality municipal programs and services to its citizens. Mississauga is ranked as a top 100 employer and is recognized as Canada's safest city.

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Media Contact:
Sandra Desrochers
Public Affairs Specialist
Phone: 905-615-3200x5934
TTY:    905-896-5151
Email:   sandra.desrochers@mississauga.ca


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