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Mississauga Transit Bus at Civic Centre
Mississauga Transit "Ride 2 School" Campaign Visits Local Schools

Aug 19, 2003

MISSISSAUGA, ON - Mississauga Transit staff will visit 27 secondary schools in the city to promote the annual ?Ride 2 School' program beginning Monday, August 25th during school registration and orientation week.

The program targets ninth graders and students new to the community who may not be aware that public transit is an option as transportation to school. During the ?Ride 2 School' program, Transit staff will set up displays at each school to introduce students to school-specific transit routes, customized schedules, tickets and pass sale locations. This year, secondary school students wishing to complete their community service volunteer hours will assist in the promotion of public transit in Mississauga.

"Secondary school students are a large and valued segment of our ridership," said Terry Dubois, marketing manager of the Transportation and Works department. "For many of these teens, grade nine is their first step towards independence. The benefits Mississauga Transit can offer to them and their parents should be part of that experience."

Corporate sponsors Playdium, West 49, Burger King, Classic Bowl and the City's Recreation and Parks department support the ?Ride 2 School' program by offering free play cards, hamburgers, activity passes and complementary tickets to Canadian World Cup Skateboarding at the Hershey Centre.

Post-secondary students will also benefit from a new direct, express service; route 24, between the City Centre Transit Terminal at Square One and the University of Toronto Mississauga Campus beginning September 2, 2003. Sheridan College in Brampton will also receive direct service on route 66 from the City Centre Terminal through the McLaughlin Road corridor in the fall.

Students can access detailed schedule information by visiting ?Ride 2 School' at

Mississauga is a distinct major Canadian city. As Canada's sixth largest city, it is considered a municipal leader in fiscal responsibility, technology and urban development. Mississauga provides its citizens with state-of-the-art facilities and programs and is recognized as the safest city in Canada to live, work and play.