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Mississauga School Earns Time-Out With JYD

Nov 21, 2003

MISSISSAUGA, November 21, 2003 - The City of Mississauga's youth-directed anti-litter public awareness campaign rallied 56 Mississauga schools to make the pledge not to litter. Between October 14 and November 14, thousands of students pledged not to be litterbugs, by submitting signed pledges via mail, fax, email or in person.

Pledge Not to Litter was a student-focused phase of the Slam Dunk Your Junk Campaign. In addition to raising litter consciousness, registered schools had an opportunity to win a visit from campaign spokesperson, Toronto Raptor Jerome Williams, a.k.a. the Junkyard Dog (JYD).

This week, Jerome Williams took a break from practice at the Air Canada Centre to draw the name of the winning school. Thomas Street Middle School, whose "Green Team" had visited every single class to discuss littering and collect pledges from students, was the lucky winner.  Students will have someone to "look up to" when the six-foot-nine NBA star visits their Streetsville school.

When notified, Thomas Street Middle School teacher Violet Chambers said, "We are thrilled! Jerome Williams will be able to reach 930 students at their most formative ages, 11 to 14, and make a great impact. This is also a wonderful incentive for us to make sure our school property stays clean."

Everyone who made a pledge not to litter was entered in a separate draw for individual prizes from campaign supporters McDonald's, Tim Hortons, Loblaws, Square One and Erin Mills Town Centre. An additional 100 names were drawn to receive Slam Dunk Your Junk posters, autographed by Jerome Williams.

City anti-litter campaign staff feel the big winners are the students who gained awareness of the litter problem and an understanding of their responsibility. 
As Asha Ramsunair, minister of Student Affairs at Rick Hansen Secondary School said, "Thank you for giving us the opportunity to raise awareness about such an important issue."

Sawmill Valley Junior Public School teacher Sandi Tizzard agreed, "This is a major environmental problem. It really fired-up our students when we all took the pledge together."

A list of registered Pledge Not to Litter schools is posted at www.mississauga.ca/litterbug.

About Mississauga

Mississauga is a distinct major Canadian city. As Canada's sixth largest city, it is considered a municipal leader in fiscal responsibility, technology and urban development. Mississauga provides its citizens with state-of-the-art facilities and programs and is recognized as the safest city in Canada to live, work and play.

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Media Contact:
Sandra Desrochers
Public Affairs Specialist
Phone: 905-615-3200x5934
TTY:    905-896-5151
Email:   sandra.desrochers@mississauga.ca


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