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Mississauga Tourism Set to Receive $100,000 from Ministry of Tourism and Recreation

Dec 10, 2003

MISSISSAUGA, December 11, 2003 -- The SARS Recovery Office of the Ontario Ministry of Tourism and Recreation confirmed this week that Mississauga Tourism will receive $100,000 from the Destination Marketing Fund. The funding will support three sales and marketing campaigns targeting corporate meetings, trade show and travel trade markets into the Mississauga area.

The proposal was submitted by Mississauga Tourism on behalf of 26 tourism operators from hotel, restaurant, attraction and retail industries.  "This is a real testament to the tourism industry in Mississauga," said Suzan Trabert McKay, Manager of Mississauga Tourism.  "Even while battling the substantial financial impacts of SARS, our tourism businesses got behind this proposal and assisted in whatever way they could."

With recent momentum building for a new Mississauga Convention and Visitors Bureau, this program demonstrates and confirms the commitment of the industry to support a Mississauga-focussed destination marketing effort. Mississauga Tourism's Steering Committee will be presenting its 2004-07 Business Plan to Mayor McCallion and members of Mississauga Council early in 2004.

Mississauga Tourism SARS Recovery Program Partners include:

  • Alice Fazooli's Crabshack
  • Comfort Inn Airport West
  • Delta Meadowvale
  • Delta Toronto Airport West
  • Glenerin Inn
  • Hilton Toronto Airport
  • Holiday Inn Mississauga
  • Holiday Inn Select Mississauga
  • Holiday Inn Select Toronto Airport
  • Holiday Inn Toronto Airport East
  • Holiday Inn Toronto West
  • International Centre
  • Living Arts Centre & LIVE Cuisine
  • Lucy's Seafood Kitchens
  • Mississauga Convention Centre
  • Monte Carlo Airport Suites
  • Novotel Mississauga
  • Playdium Entertainment
  • Quality Hotel Airport
  • Quality Suites Hotel Toronto Airport
  • Radisson Mississauga
  • Radisson Suites Hotel Toronto Airport
  • Sandalwood Suites
  • Square One Shopping Centre
  • Stage West Hotel & Theatre
  • Toronto Congress Centre

For more information, contact Suzan Trabert McKay, Mississauga Tourism at 905-615-3319.

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About Mississauga
Mississauga is a distinct major Canadian city. As Canada's sixth largest city, it is considered a municipal leader in fiscal responsibility, technology and urban development. Mississauga provides its citizens with state-of-the-art facilities and programs and is recognized as the safest city in Canada to live, work and play.






Media Contact:
Laurel Schut
Manager, Corporate Communications (A)
Phone: 905-615-3200 x5832
TTY:    905-896-5151
Email:   laurel.schut@mississauga.ca


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