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Book: Fleischmann's Recipes
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Title: Recipe Book: "Fleischmann's Recipes"
Identifier: 995.2.12
Item Date: 1916
Creation Date: 2011
Location: Benares Historic House

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Description: A 47 paged recipe book published by the Fleischmann Company, mostly of baked goods. The front cover illustration is a young lady in a red and white striped dress, removing a loaf of bread from a large oven. Above is the title. The top left hand corner has a small string tied through a hole. The inside of the cover reads 'EXCELLENT RECIPES FOR BAKING RAISED BREADS. Also directions for making REFRESHING SUMMER DRINKS. Index Page 46. [LOGO]. SEND ONE OF THESE BOOKS TO YOUR FRIENDS. See Page 47. THE FLEISCHMANN COMPANY. COPYRIGHT 1916.' The back cover has an advertisement for Fleischmann's Yeast. It has an illustration of 'John Dough', a man made from bread with a hat and apron on, holding up a box of yeast.

Fleischmann’s yeast was created by brothers Charles and Maximilian Fleischmann. The two emigrated from Austria-Hungary to the USA in the 1860’s. After seeing how American’s used unreliable home made yeasts, the brothers partnered with American Businessman James Gaff and built a yeast making plant in Ohio in 1868. They created America’s first commercially produced compressed dry yeast cake which made much more reliable, soft and delicious bread than home made yeast. In 1876 they showcased their yeast at the Philadelphia Centennial Exposition. In 1900 they added a research lab in order to find ways to make a better product. During World War II they created Active Dry Yeast which did not need refrigeration and activated quickly in warm water. In 1984 they created RapidRise Yeast and in 1993 they added a special Bread Machine Yeast. From it’s advent to the present Fleischmann’s has been America’s best selling yeast.
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