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Benares House Gallery
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Title: Periodical - "The Munsey, November 1902"
Identifier: 2005.8.8
Donor: Mrs. Hay
Item Date: 1902
Image Creator: Museums of Mississauga
Creation Date: 2006
Location: Benares Historic House

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Description: Rectangular journal/magazine of November 1902; binding front cover is cream coloured with words in red print and a central image. Back cover and sections of spine of the cover are missing. Last page is detached from the rest of the journal. Boxed in black frames on the front cover are the words "The Munsey" in red ink and "November" below a central image. The central rectangular image shows a man and woman with hunting rifles in a clearing within a forested area. The woman is wearing a red jacket and black skirt and is aiming the rifle in the air; the man dressed in light-coloured clothing and cap is standing beside her leaning his rifle on the ground; a black and white spotted dog is on the woman's other side. The image has a signature in its proper left bottom corner (reproduced from a painting?) Along the bottom of the page is the publisher's information and price of magazine by single copy or yearly. Near the top left corner "Vol. XXVIII"; handwritten "11/02" and right top corner "No. 2". The spine which is partially missing, also has the name, date Vol. & No. of the magazine. Inside the front cover is a table of contents with page numbers; pg 182 is "The Thief of St. Loo, A Short Story by Mazo de la Roche". The journal has stories, poems, and illustrated articles, along with advertising sections. Mazo de la Roche's short story runs from pages 182 to 187. Expanded title of the story on page 182 reads "The Thief of St. Loo: An Incident in the Life of Antoine O'Neil: Honest Man." History: In 1927, Mazo de la Roche's (1879-1961) novel "Jalna" won the $10,000 first prize in a competition sponsored by "Atlantic Monthly", which provided her with recognition and success in the future. Mazo de la Roche is significant to Mississauga as she lived in Clarkson during the time she wrote her award winning novel, "Jalna". Mazo lived in Trail Cottage, which was located on property that had originally belonged to the Benares Estate. Some people speculate the Benares House was Mazo's inspiration for the Whiteoaks of "Jalna". Mazo was friends with the Harrises and had visited Benares. She was born in Newmarket as Mazo Louise Roche. She was the only child of Alberta and William Roche. Mazo died on 12 July 1961. See: C.J. Taylor, "de la Roche, Mazo" Canadian Encyclopedia, 2000 Edition (Toronto: McClelland & Stewart, 1999), 639 Frank Andrew Munsey (1854-1925), American publisher and author, revolutionized the publishing industry by connecting advertising prices to circulation volume making magazine production both affordable and profitable. He started the Golden Argosy in 1882 which was geared towards juveniles. This was changed to The Argosy for adults in 1889 and was supplanted by Munsey's Magazine in 1893. By cutting the price of this magazine from 25 cents to 10 cents it made it the most widely circulated magazine in the world. Munsey used his fortune to buy and sell newspapers and magazines. The Washington Times and Baltimore Evening News were two of his most successful newspapers. When he died in 1925 he left most of his fortune to the Metropolitan Museum of Art in New York.
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