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Postcard- Pretty View Churchville Ont.
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Title: Postcard- Pretty View Churchville Ont.
Identifier: 992.7.3
Donor: Mr. Gerald A. Crawford
Item Date: 1920-1950
Creation Date: 2011
Location: Bradley Museum

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Description: A sepia coloured postcard showing an unidentified man travelling on a road on a horse and buggy. Behind the buggy is a small metal bridge. There are also a number of buildings seen in the background. Marked on the bottom right corner is the following "Pretty View Churchville Ont," in white letters. The postcard has a 1 cm white border that surrounds the image. The back is marked with "Post Card" at the top and is divided into two sections; the left side reads "Correspondence Here" and the right side reads "For Address Only." A handwritten note that, written on the side, reads "many times I have run over this bridge as a child."

Items used by members of the donor's family, the Simpsons.

The postcard was patented by John P. Charlton in Philadelphia in 1861 and became popular as an easy way to send short notes or letters. The United States Postal Service held a monopoly over postcards until 1898 when it allowed private companies to print such cards but only under the name of "souvenir cards." Postcards became especially popular after the World's Columbian Exposition held in Chicago in 1893 where cards featuring pictures of the fair's buildings were distributed. After the turn of the twentieth century, various styles of postcards were printed for example, the "divided back" card, where there was place on the left side of the back for the message and the right side for the address. In terms of postcard pictures, controversies arose at times over the nature of the images. In Britain during the 1930s, for example "saucy" cards containing innuendos and double entendres were widely common until the government began to prohibit their printing. After the 1950s, especially, "chrome" card dominated, with their glossy print images, which are highly recognizable today.

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