|Description: A booklet with a blue cover. The front cover has white illustrations of corn stalks on the left. There are 3 large yellow kernels, serving as bubbles. One depicts a corn cob and kernel, one shows a lady shopping at a grocery store with a grocery cart, and the other depicts the St. Lawrence Starch Company. The title is in white. Below the title is the SLS logo. The booklet has no page numbers, and contains both coloured and black and white images. The back has coloured photographs of SLS products. This booklet is a brochure for the St. Lawrence Starch Company Limited.
History: The St. Lawrence Starch Company was founded in 1889 by John Gray. It was a corn wet-milling operation with the purpose of producing starch and glucose from corn. Many of the product lines produced by St. Lawrence Starch are still in use today such as Durham Starch and Bee Hive Corn Syrup. Food products were only a small portion of the business done at St. Lawrence Starch as starch is an additive in many industrial products such as cement and plastic.
St. Lawrence Starch was located at the bottom of Hurontario Street and Lakeshore Road in Port Credit. It was a major industry for this area. The milling operation closed down in 1990 due to competition and high tariffs on corn. In 1993 St. Lawrence Starch announced a marketing alliance with Cargill, Minneapolis, which provides Cargill with exclusive sales services of corn sweeteners and corn starches in the Canadian Market. For more
information on the St Lawrence Starch Company, see "St Lawrence Starch 100 Years 1889-1989".
St. Lawrence Starch Company prided itself on it’s involvement in sponsoring national and local sports events. Bee Hive Corn Syrup sales quadrupled in the 1930's after St. Lawrence Starch made a commitment to sponsoring the National Hockey League through a marketing distribution of players' pictures for free with proof of purchase. St. Lawrence Starch, through Bee Hive Corn Syrup, also sponsored The Bee Hive Giant Slalom race which ran for six years through out the 1960's. It drew contestants from all over North America and was one of the pioneering ski events in Canada. The ear muffs shown were part of the promotion of this event.