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City of Mississauga Unveils Culture Master Plan

Jun 03, 2009

Mississauga's first Culture Master Plan, which supports the City's new Strategic Plan, was unveiled today at General Committee. The plan is the culmination of a process that started four years ago when the Mississauga Arts Review Taskforce was appointed to develop an overall strategy for the arts.

The Mississauga Culture Plan provides a framework and a long-term vision, and identifies key opportunities and strategies that the City's Culture Division can implement over the next five years.

"Based on the collaborative and comprehensive approach taken in the development of the plan, we are confident this Master Plan is a thorough document with realistic initiatives," said director of Culture, Susan Burt. "The plan will ultimately play a significant role in achieving our vision to help transform Mississauga into a culturally significant Canadian city."

Mayor Hazel McCallion added that culture also plays an important role in strengthening a city's economy: "We know that municipalities around the world, with strong cultural communities at their core, create international appeal and contribute to a city's economic success."

The Culture Master Plan was developed by Mississauga citizens and stakeholders and facilitated by a team of cultural planning specialists led by Canadian Urban Institute (CUI). A draft of the plan was presented to Council on April 1, 2009, followed by further public consultation to answer any questions and seek final feedback. Through this process, minor revisions were made to the draft plan, including changing its name from "Arts and Culture Master Plan" to a more inclusive "Culture Master Plan" which addresses not only the arts, but heritage, festivals and all other forms of cultural activity.

The plan recommends key actions to:

  • build financial stability and increase the organizational capacity of cultural groups;
  • cultivate the creative and expressive potential of citizens and develop a shared, authentic cultural identity;
  • strengthen the flow and access to information about cultural resources;
  • integrate culture into City policies and programs, and create artful, livable communities through partnerships and collaboration; and
  • recognize the importance of creative business activity in sustaining Mississauga's innovative capacity and economic success.

"These actions support the City's five strategic pillars of change as outlined in the new Strategic Plan, with a specific link to the pillar for change, Cultivating Creative and Innovative Businesses," explained Burt. "The plan also supports what is considered to be the fourth pillar of sustainability - cultural vitality."

The Mississauga Culture Master Plan and accompanying reports will go to Council for final approval on Wednesday, June 10, 2009. They can be viewed at www.mississauga.ca/artsandculture.

Mississauga is Canada's sixth largest city with a population of more than 700,000. With well-established infrastructure and state of the art facilities, the City is considered to be an employer of choice, delivering quality municipal programs and services to its citizens. Mississauga is a dynamic, diverse and progressive municipality, known for its economic strength and for being Canada's safest city.

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Media Contact:
Sandra Desrochers
Public Affairs Specialist
Phone: 905-615-3200x5934
TTY:    905-896-5151
Email:   sandra.desrochers@mississauga.ca


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