Mississauga would like to eradicate litter from its streets and open areas. The City has an established LitterNot program that registers community and business groups to adopt specific areas of the city to clean-up, but it is necessary to get to the source of the problem - the people who litter in the first place. That means changing attitudes and creating a "litter consciousness."

The reason most community litter control efforts fail is because people want instant results and put their effort into cleaning up, but this does not change the behaviour that leads to litter. To help fight with war against litter, Mississauga has enlisted a well-known character from the past - the Litterbug. The Litterbug, that we remember from the '60s and '70s has been reborn. The bug is back to remind us to stash our trash. Don't be a Litterbug!