Here are a few examples of promotional information that we may believe:
Sport drinks - are promoted to enhance athletic ability and that is
the case for people who are extremely active (marathon/triathletes). These people require quick
nutritants during their activity. The average sport drink contains 28 grams or 8 teaspoons of
sugar in 1/2 to 3/4 of a bottle. Sugar does not enhance athletic performance, yet the sport
drink industry clearly demonstrates an increase in performance if you drink their product. The
truth is to perform better drink water before, during and after exercise and eat a banana, an
orange or fresh pear after exercise or have a glass of milk after exercising. Any of these
options and many others would rehydrate, and feed the athlete's body better overall than a
Serving Sizes - were developed to assist with recognizing the amount of nutrition
in a serving of the product. Often the serving size on a container is much less than the amount
in the container or the amount actually eaten. For example: most drink labels identify a
serving size as 250ml. But the container itself may be 591ml or 750ml. So a drink label stating
28g of sugar per serving does not reflect the true amount of sugar in the product size. It
could be up to 40 grams or more (that is 10 teaspoons of sugar in one drink). This discrepancy
between serving sizes and product size holds true for most food items.
Fast Foods - The restaurant business/pre-packaged food industry
would like us to believe that their food is the fastest most convenient way to eat based on our
busy lifestyles. But if we think for a moment, how much time does it really take to grab a
glass of milk, an apple and a piece of toast and head out? An egg cooks in about 2 min, a piece
of fish in about 6 minutes, whole wheat pasta 7 minutes, steamed vegetables 8 to 10 minutes.
Now that's fast food.
But with our busy lives what if we really don't have time to cook and we have to stop
somewhere on the way. Why not stop at a grocery store? For the same $25 you would spend at a
fast food restaurant you could purchase some fruit (1 or 2 bananas, an apple, a pear and some
grapes), a small container of milk, 2 whole wheat buns and be out of the store for $10 to $15.
You've saved some money and eaten a better meal in about the same amount of time as you would
have spent at a drive thru.
Like all aspects of healthy living we always have a choice, and to ensure we make healthy
choices it is very important that as a consumer we educate ourselves about:
How to read food labels
Canada's food guide
How to buy healthy food
How to keep healthy food in the house
Each of these areas of information helps us to make solid choices about what we are going to
Spend a minute or two on our website, begin your education process and regain some balance.
Eat well, be active and stay healthy.