The Economic Development Strategy
represents the overall vision and desired outcomes from a strategic planning process and
presents a view of the type of community that Mississauga could become where the
development and attraction of talent is central to success, where the City is recognized for
its innovation and leadership in an emerging economy, and where the City itself is promoted
nationally and internationally for its capabilities and success.
To help EDO achieve these outcomes, City Council
received our new international marketing strategy entitled, Mississauga - Canadas
Global Investment Destination: An International Marketing Strategy, prepared by
consultants MillierDickinsonBlais Inc. The report presents an over-arching theme for the
City to embrace in its international marketing efforts. This theme attempts to capture the most
significant elements of Mississauga that influence the citys current identity and convey
them in a way that differentiates Mississauga from its competition.
review the complete International Marketing Strategy Click on the link below.