APIK returns to Mississauga for a second round of frosty excitement

Adrenaline junkies, winter sports enthusiasts and anyone looking for a thrilling way to enjoy the beautiful winter weather — mark your calendars! APIK MISSISSAUGA is back for another action-packed weekend from Friday, January 30 to Sunday, February 1, bringing even more energy, thrills and winter magic to the heart of Mississauga.

After an epic debut last year that drew more than 30,000 attendees, APIK will once again transform Celebration Square into an urban winter wonderland complete with ski and snowboard competitions, snowskate demos and lessons, DJ sets, afterparties and more family-friendly activities. The custom-built 45-foot-high ski hill in Celebration Square will host more than 80 professional athletes who will compete for a $100,000 prize purse, judged on the quality and style of their tricks and descents, with $25,000 awarded in each sport! Witness the art of extreme skiing and snowboarding from seasoned professionals with all the tricks and flips, right in downtown Mississauga.

Golden Ticket winners

This year, TRIBU and Visit Mississauga introduced the Golden Ticket program, inviting avid ski and snowboarders from around the world to submit a video to be entered for a chance to win an all-expenses-paid trip to APIK Mississauga to compete. X Games gold medalist Tom Wallisch and Olympic gold medalist Sébastien Toutant judged the fierce competition, choosing two skiers (one man, one woman) and two snowboarders (one man, one woman) to receive the coveted prize. Due to the number of talented submissions, the judges decided to launch a Public Choice contest to award an additional five winners. Come and check out these talented athletes as they showcase their mad skills:

Winners

• Women’s ski:

• • Maria Esteban, Spain
  • Alais Develay, France

• Men’s ski:

• • Ryan Buttars, USA
  • Mathieu Dufresne, Canada (QC)

• Women’s snowboard:

• • Mia Langridge, Great Britain
  • Sophia Bruck, USA
  • Callen Hwang, USA

• Men’s snowboard:

• • Nick Fox, USA
  • Christian Brenny, USA

Bundle up, bring your friends and family and experience the rush of a winter sports competition right here in Mississauga. The event is free to attend, and you won’t want to miss it. The full schedule will be released online and on social soon so be sure to follow @VisitMississauga and @Apikfest for all event updates. For more information, please visit apik.tribu.co/en/Mississauga.

Quotes

“APIK is all about celebrating winter in a bold, urban way. We can’t wait to bring this unique festival back to Mississauga and provide residents and visitors with the rare opportunity to experience these alpine winter sports in the heart of our city. And with the 25^th Olympic Winter Games beginning on February 6 in Milan, what better way to immerse yourself in winter sports and get excited for the Olympics! Come and join us and soak up the ski village vibes right here in Mississauga.”  – Victoria Clarke, CEO, Visit Mississauga.

“We are very excited about the second edition of APIK Mississauga. Taking place in an Olympic year, this is going to be a particularly exciting edition, welcoming some of the most promising ski and snowboard athletes competing for a $100,000 cash prize. We are looking forward to year two of this amazing partnership.” – Micah Desforges, founder and CEO, Tribu Expérientiel Inc.

About

Visit Mississauga is the official destination marketing organization (DMO) for the City of Mississauga. The organization is industry led and responsible for developing a tourism strategy and leading tourism marketing and development efforts for the destination. Visit Mississauga is committed to implementing the City of Mississauga’s Tourism Master Plan, promoting local businesses and coordinating large-scale events within the city. To learn more about Visit Mississauga, or check out other exciting events coming to Mississauga, go to visitmississauga.ca.

Tribu Expérientiel Inc. builds solid relationships thanks to the power of adrenaline. It helps organizations forge stronger ties with youth and adults who are young at heart by creating daring, integrated experiences that get the adrenaline flowing and forge indelible memories. TRIBU is making sure that its generation will always have ways to have fun, celebrate and get inspired. Visit tribu.co

Tags

• Events and Exhibitions
• Recreation and Sports
• Visit Mississauga/Tourism