City temporarily renames Paramount Fine Foods Centre to Mississauga Sports and Entertainment Centre

After nearly eight years, the City of Mississauga is ending its naming rights and concession agreement with Paramount Fine Foods (PFF) for the Paramount Fine Foods Centre (5500 Rose Cherry Place). Effective June 1, 2026, the facility will no longer be known as the “Paramount Fine Foods Centre” or “PFFC”, and the City will take over the food operations at the facility. In the interim, until a new naming partner is found, the facility will be renamed the “Mississauga Sports and Entertainment Centre”.

Update

The City unilaterally terminated the contract because Paramount Fine Foods failed to pay the City of Mississauga what it was owed over a prolonged period of time as per the contract terms. The City tried its best to work with Paramount but was unable to reach a resolution and receive payment. Every vendor, contractor and partner to the City is expected to meet its contractual obligations.

Moving forward

Scheduled bookings, programs, rentals and events

The City is working directly with tenants, sports organizations, partners and event organizers to ensure a seamless transition. There are no impacts to scheduled programs, bookings, rentals or events at the facility. All bookings will continue as planned, and tickets that reference Paramount Fine Foods Centre will be honoured. During the transition period, both the former and new facility names may appear in communications, listings and customer materials. Visitors and guests should continue to follow existing directions, parking and accessibility information.

The temporary facility name will be used across the full suite of buildings that make up the Mississauga Sports and Entertainment Centre, including:

• Mississauga Sports and Entertainment Centre (5500 Rose Cherry Pl.)
• Mississauga Sports and Entertainment Centre Community Rinks (5500 Rose Cherry Pl.)
• Mississauga Sports and Entertainment Centre SportsPlex (5600 Rose Cherry Pl.)
• Mississauga Sports and Entertainment Centre Sports Fields and Dome (5475 Rose Cherry Pl.).

During the transition, visitors and guests will see clear on-site information, updated signage and customer service support to help navigate any changes. Updates will be shared through City platforms and channels, including mississauga.ca, social media, Google search and maps and other key listings.

The City’s priority is to minimize disruption while ensuring a high-quality experience for all visitors and guests.

Food services and concessions

Starting June 1, 2026, the City will also assume responsibility for food service operations at the facility, with a focus on maintaining a consistent and positive customer experience.

Finding a new naming partner

The temporary name will remain in place while the City undertakes market analysis to understand the value of future naming rights and to secure a new naming partner. A new website, mississaugasec.com is being developed.

Quote

“Residents, tenants, and event organizers should expect business as usual at the facility. Programs, rentals, bookings, and events will continue, and our focus is on maintaining a smooth transition as the City’s moves to the temporary name and assumes food service operations.” – Raj Sheth, Commissioner, Community Services.

About the Mississauga Sports and Entertainment Centre

The Mississauga Sports and Entertainment Centre features a wide range of indoor and outdoor facilities designed to support sports, recreation, and large events. Facilities include an indoor main spectator arena used for sports, concerts, and major events, and which serves as the home of the Raptors 905 of the NBA G League, the official affiliate of the Toronto Raptors.

The Centre also includes three additional ice rinks for hockey and skating, a full-size indoor artificial turf field that can be configured into multiple field sizes, and a triple gymnasium for sports such as basketball and volleyball, as well as a gymnastics centre and fitness centre. Indoor amenities include meeting rooms and lounge spaces. The outdoor facilities include two full-size, fully lit artificial turf fields used year-round for sports like soccer, football, field hockey, and lacrosse with one field covered by an air-supported dome in the winter to enable continuous use.

Tags

• Events and Exhibitions
• Recreation and Sports
• Venues and Facilities