On November 2, the City of Mississauga’s Employer Brand Story received a bronze award at the Transform Awards North America 2017 in New York City. The Employer Story is an assortment of authentically aligned messages focused on the unique perspectives of current and potential employees. It won Best Use of Copy Style/Tone of Voice.
“Innovative and successful brands today are not only admired for their brand reputations but for their reputations as desirable employers,” said Janice Baker, City Manager and Chief Administrative Officer. “The City is in an enviable position of having both a strong brand and strong employer story making it an attractive organization for current and potential employees.”
The Employer Story campaign guided the creation of new recruitment campaigns, internal staff communications and staff programs.
“The City’s Employer Brand Story is authentic, distinct and compelling,” said Gary Kent, Commissioner of Corporate Services and Chief Financial Officer. “It aligns very nicely with the City’s Brand Story and its three key brand ingredients: Welcoming World Culture, Naturally Enriching and Inspiring Possibilities.”
The Employer Story project team was a partnership with the City’s Communications Division and Human Resources Division. The new employer story campaign features employees from across the organization. It was designed by the City’s in-house Creative Services team.
Tina Mackenzie, Manager of Creative Services and David Ferreira, Manager of City Brand accept the Bronze Transform Award 2017 for best use of copy style / tone of voice. [Download hi-res image]
About the Transform Awards
Established eight years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. The awards feature shortlisted companies from all over the United States and Canada. The awards were held at Espace in New York City and were hosted by Anish Shah.