Latest music buzz: Mississauga unveils its first Live Music Economic Impact Analysis report

Today, Mississauga City Council received Hear and Now: Impact of Live Music in Mississauga – the first economic impact analysis of Mississauga’s live music sector. The report was conducted as an accompanying study to the Canadian Live Music Association’s national analysis of Canada’s live music industry.

The study builds upon Mississauga’s Music Strategy (2022) and provides important data for the City, its residents, businesses, stakeholders and other levels of government to inform future work to grow Mississauga’s music economy. Specifically, this study:

• provides a baseline to measure future growth of Mississauga’s live music sector and impact of the City’s investment;
• supports funding applications from the City, local event organizers and businesses; and
• enables companies and organizations to make data-driven decisions.

The analysis was conducted using data from 2023 as a key recommendation from the Music Strategy. The study finds that Mississauga’s live music sector:

• adds an estimated $28 million to Mississauga’s GDP;
• supports an estimated 290 full-time equivalent (FTE) jobs and generates $14.7 million in labour income; and
• is a strong incubator for artists and live music workers, and that Mississauga is building a good reputation as a music hub.

Canada’s live music industry is an economic powerhouse that generates $10.92 billion in GDP and 101,640 FTE jobs. The City’s study outlines areas of opportunity and need for Mississauga, and details how actions currently taken by the City are helping Mississauga maximize the economic benefits of live music.

To learn more about the study, visit the webpage.

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• Arts and Culture