News release

Mississauga Businesses Receive More Than $900,000 in Tourism Recovery Support

Entertainment and activities | March 2, 2023

Today, Tourism Mississauga, the City of Mississauga’s Destination Marketing Organization, announced financial support for tourism businesses and organizations from Regional Tourism Organization 5 – Greater Toronto Area (RTO5) to help them position themselves for a strong and resilient economic future.

RTO5 received $12 million through the Government of Canada’s Tourism Relief Fund, delivered by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), to help local tourism organizations and businesses safely welcome back visitors, recover from the impacts of the pandemic, create jobs and prepare for future growth.

Tourism Mississauga, a member of larger RTO5 group along with Destination Toronto and Experience Brampton, received nearly $922,000 to provide 15 local tourism stakeholders with the support needed to recover from the COVID-19 pandemic, welcoming future visitors, and planning and preparing for future tourism activity.

The Mississauga projects receiving this tourism relief funding, include:

  • Hub Climbing Mississauga – receiving $100,000 to expand climbing offerings to include spiderwebs, floating walls, floating steps and slides within the facility. The upgrades will enhance climbing tournament options and expand the sports tourism sector within the city.
  • Carassauga Festival Inc – receiving $20,000 to enhance production of the three-day Carassauga Festival. The in-person event will have indoor and outdoor activities featuring 23 pavilions representing various countries. Outdoor events feature family-friendly fun including a parade, fireworks and performances from local musical artists.
  • Clarkson Village BIA – receiving $48,518 to enhance the beautification and streetscaping of the Clarkson Business district. Upgrades will include new street-art installations and holiday decorations.
  • CreativeHub 1352 – receiving $99,800 to support execution of the Mississauga Festival of Trees, which will include 10 family activities and workshops, two culinary markets and three days of live entertainment from local artists.
  • Luxe Convention Centre – receiving $30,000 to support and improve sustainability initiatives of the Convention Centre. This includes overall improvements to event spaces and installation of additional recycling and compost stations.
  • World of Barbie – receiving $100,000 to support ‘World of Barbie’ installation, which attracted over 200,000 visitors in 2022.
  • GYGO – receiving $100,000 to help revitalize the Playdium space at the Square One Mall, including renovations to the Go-Kart track and mini golf courses.
  • Mississauga Italfest – receiving $84,500 to support the execution and expansion of quality entertainment shows of Mississauga Italfest, which took place in August, 2022 in Mississauga Celebration Square.
  • Mississauga Music – receiving $24,000 to support the launch of Mississauga Music Week and add a new Mississauga Music Awards.
  • Visual Arts Mississauga at Riverwood – receiving $20,000 to update the website revitalization by adding digitization features to better serve newcomers.
  • monstrARTity Creative Community – receiving $25,160 to deliver the #BollywoodMonster Mashup festival, with an expected 60,000 attendees.
  • The Egyptian Museum in Mississauga – receiving $100,000 to develop a multi-media, self-directed tour of the museum for patrons and help the museum secure new and rare artifacts.
  • MuslimFest – receiving $50,000 to expand MuslimFest from Mississauga to multiple cities across southwestern Ontario.
  • Metalworks Institute – receiving $100,000 to support a development program designed to expedite training for technicians in the music and entertainment industry.
  • Gymnastics Mississauga – receiving $20,000 to deliver a Fun Fair to promote the City of Mississauga as a preeminent destination for world-class gymnastics and bolster future demand for Provincial, Canada-wide and international competitions.

Mississauga is Canada’s seventh largest city, located in southern Ontario on the beautiful waterfront of Lake Ontario. As one of the most diverse cities in Ontario, Mississauga offers a wide range of amenities, attractions and entertainment options for all. With hundreds of must-see experiences, plenty of gorgeous scenery, world-class eats and events, Mississauga has something for everyone.

Please see the backgrounder for information on all projects in Toronto, Mississauga and Brampton that are receiving support.


“Gymnastics studios, climbing facilities, multi-cultural festivals, and all these amazing projects bring the people of Mississauga together and offer opportunities to get out and try something new. These organizations are contributing to their local economy, creating jobs, and ensuring that Mississauga can continue to thrive.”

The Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario

“As we move past the acute phase of the pandemic, Canada’s tourism sector is showing strong signs of growth. The Government of Canada’s investments in tourism over the last two years focused on the survival of our visitor economy. As we move to revival and growth, we continue to provide targeted support to businesses and communities so they can deliver unforgettable experiences as well as make significant investments in resilient public infrastructure. A robust tourism sector and vibrant community spaces are key to our government’s ongoing work in building an economy that works for all Canadians.”

The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of  Finance

  “Our tourism industry has been among the most affected sectors through the COVID-19 pandemic. It’s great to see the impact that this $12-million investment through FedDev Ontario’s Tourism Relief Fund, has had on our local tourism businesses and communities who are working to adapt their operations and safely welcome visitors.”

  • The Honourable Omar Alghabra, Minister of Transport and Member of Parliament for Mississauga Centre

 “A thriving tourism industry is an integral contributor to our long-term economic success and prosperity, as its success has ripple effects throughout our entire economy. I would like to thank the federal government for these targeted investments through the Tourism Relief Fund, which will help our industry address the lingering impacts of the pandemic and expand their offerings to attract future visitors to our great city.”

  • Her Worship Bonnie Crombie, Mayor of Mississauga

 “Pre-COVID-19, tourism was a leading economic driver in Mississauga. Tourism was the first industry hit by the pandemic. It was the hardest hit and is not expected to fully recover until 2025. We have been working to support our tourism partners and businesses and accelerate recovery as much as possible, and programs like the Tourism Relief Fund are critical supports for the businesses in our city. The industry is ramping up, and we are ready and excited to welcome new visitors to Mississauga. This funding will help some of our businesses elevate their offerings, enticing more new visitors to come and see for themselves all of the exciting things happening in Mississauga.”

  • Victoria Clarke, CEO, Tourism Mississauga

 “We are excited to offer more reasons for tourists to visit Mississauga in 2023 as we will be expanding our family climbing offering with the assistance of Tourism Relief Fund and Tourism Mississauga.”

  • Steven Brown, Owner/Operator of Hub climbing

 “The GTA has always had a strong reputation for live music and is an important stop for any band on a national or international tour.  Even before the pandemic, production companies struggled to recruit the talent they need to support this culturally and economically important sector.  With the support of FedDev Ontario, Destination Toronto, and Tourism Mississauga, we have been able to create a scholarship fund that will help draw attention to this sector while giving students the opportunity to learn the technical and creative skills required to thrive in the live events industry.”

  • Craig McDonald, Executive Director, Metalworks Studios

Overhead view of Mississauga City Hall at night.


Media Contact:
City of Mississauga Media Relations
TTY: 905-896-5151

Edward Hutchinson
Press Secretary
Office of the Minister responsible for the Federal Economic Development Agency for Southern Ontario

About Tourism Mississauga

Tourism Mississauga was established in June 2020 and is one of Canada’s newest Destination Marketing Organizations (DMO). With input from important stakeholders, Tourism Mississauga oversees the marketing and promotion of Mississauga. Since its inception, Tourism Mississauga has been working to position Mississauga as a destination for sport, business and leisure, while supporting the city’s tourism industry through the unprecedented challenges that came with navigating the pandemic.

About FedDev Ontario

For 13 years, the Government of Canada, through FedDev Ontario, has worked to advance and diversify the southern Ontario economy through funding opportunities and business services that support innovation, growth and job creation in Canada’s most populous region. The Agency has delivered impressive results, which can be seen in southern Ontario businesses that are creating innovative technologies, improving productivity, growing revenues, creating jobs, and in the economic advancement of communities across the region. Learn more about the impacts the Agency is having in southern Ontario by exploring our pivotal projects, our Southern Ontario Spotlight, and FedDev Ontario’s Twitter, Facebook, Instagram and LinkedIn.