News release

Mississauga Fire and Emergency Services Kicks off Sirens for Life Campaign

City services | June 17, 2022

On June 20, the Mississauga Fire and Emergency Services (MFES) team will show their commitment to protecting life in a strong way at the kick off the annual Sirens for Life Campaign in partnership with Canadian Blood Services and other local first responders in the community.

The need for blood and plasma never takes a vacation and donations are currently at an all time low. To help increase the supply of blood and plasma and to encourage community members to donate, MFES are rolling up their sleeves and showing how a simple action can mean so much.

Media are invited to take part in a photo opportunity to help spread the important message about the need for blood donation in our community.

What:

Sirens for Life Campaign Launch

Sirens for Life is a national initiative engaging first responders across Canada to help save lives through plasma and blood donation and by raising awareness for the importance of stem cell and organ and tissue donation.

MFES will compete with other local first responders in a friendly competition to see which organization can donate the most blood during the campaign.

When:

Monday, June 20, 2022

Remarks from Fire Chief Deryn Rizzi alongside other first responder organizations and recipients of blood and plasmas donations will begin at 10 a.m.

Where: 

Brampton Plasma Centre
8255 Financial Dr.
Brampton, ON

Who:

  • Fire Chief Deryn Rizzi
  • Mississauga Firefighters

Photo Opportunity:

Following remarks, speakers are available for photos and interviews.

About Sirens for Life Campaign and MFES:

  • Sirens for Life is a campaign that invites local first responders to compete against each other to increase blood donation in their communities.
  • Mississauga Fire and Emergency services was the recipient of the ‘most blood donated’ in the 2021 Sirens for Life campaign.
  • Canadian Blood Services needs 100,000 new blood, plasma and platelet donors to join Canada’s Lifeline between now and the end of 2022. Throughout the pandemic, the number of people across Canada who donate regularly has decreased by 31,000, resulting in the smallest donor base in a decade.
  • Residents can help contribute to MFES’s overall goal by calling 1-888-2-DONATE or visiting blood.ca to make an appointment and indicate the donation is for Mississauga’s Fire and Emergency Service’s Siren’s for Life campaign.
  • MFES protect life, property and the environment in Mississauga from all perils, through education, prevention, investigation, training, rescue, fire suppression, dangerous goods containment and life support services.

Media Contact:
City of Mississauga Media Relations
media@mississauga.ca
905-615-3200, ext. 5232
TTY: 905-896-5151