Media advisory

Mississauga introduces new ‘Invest Mississauga’ brand to support the city’s status as a global business centre

The City of Mississauga has recently introduced Invest Mississauga, a new brand for its economic development division. This new identity highlights Mississauga's status as a global center of diverse economic activities and its robust and expanding technology sector.

Business and innovation | June 17, 2024

At this week’s Collision Conference, the City of Mississauga officially launched Invest Mississauga, a new brand for its economic development division. The new brand highlights Mississauga’s position as one of the world’s most diverse economies with a strong and growing tech sector.

An identifer for Invest Mississauga which is navy, white and yellow.

“Invest Mississauga is among Canada’s most trusted economic development organizations,” said Christina Kakaflikas, Director, Economic Development at the City of Mississauga. “Our goal is to foster a competitive, prosperous, sustainable and inclusive economy by helping businesses of all sizes grow and succeed. Our customer-focused approach provides customized market data, reliable advice, programming and access to valuable networks that help make business decisions easier, faster and more effective at all stages of growth.”

Today, every company is becoming a tech company by investing in and integrating new ways of doing business through technology to stay competitive. Advanced technologies like robotics and AI are creating new opportunities for companies across every business sector in Mississauga. Invest Mississauga’s leadership, together with the city’s strength across key knowledge-based sectors, makes Mississauga the place for tech and other companies to invest and grow.

Mississauga’s growing tech sector

Mississauga’s tech sector comprises more than 940 companies and 44,000 highly skilled workers. With nearly a third (28 per cent) of the City’s post-secondary educated workforce specializing in science, technology, engineering and mathematics (STEM), Mississauga is a front-runner for companies developing and integrating emerging technologies across diverse business sectors including life sciences, advanced manufacturing, financial services, smart logistics and others.

Kakaflikas added, “Invest Mississauga is continuing to build on Mississauga’s future as a world-leading, innovative economic centre. From startup to multinational enterprise, we work directly with entrepreneurs and business leaders to understand their needs and provide strategies and resources that will help them grow and achieve their goals.”

For example, Medtech employment in Mississauga has nearly doubled since 2016. Mississauga is a world-leader in life sciences and health technology with global companies and startups operating in Medtech, Biotechnology, Pharmaceuticals, and many other subsectors. The city has the second-largest Life Sciences cluster in Canada with more than 500 companies that employ 27,000 people. There has been a $1.5 billion boost in new life sciences investments in Mississauga since 2020.

IDEA Mississauga, an arm of Invest Mississauga supports the city’s startup community, and accelerates inclusive entrepreneurship. Through the IDEA Entrepreneurship Hub, located inside the Square One Shopping Centre, entrepreneurs can come together in a collaborative, creative space. Founders can connect with mentors, partners, and have access to talent and programming that will help take their ventures to the next level.

Invest Mississauga can provide resources and programming to help companies across all sectors grow and maintain their competitive edge.

For more information, visit

About Invest Mississauga

Mississauga is Canada’s seventh largest city and the province of Ontario’s second largest economy. Invest Mississauga is a catalyst for sustainable growth and entrepreneurship in Mississauga, building the city’s future into a world-leading, innovative economic centre. Companies can find the support they need through Invest Mississauga’s offerings, including access to valuable market insights, sector-specific data analytics, guidance on government funding programs and more – giving them the confidence they need to know they’re in the right place to start, locate or grow a business.


Media contact

City of Mississauga Media Relations
905-615-3200, ext. 5232
TTY: 905-896-5151