Mississauga takes bold action to combat racism, discrimination and hate with the “One Mississauga Campaign”

In a bold step toward building a more inclusive and unified city, the City of Mississauga is proud to launch the One Mississauga campaign.

This public education initiative challenges residents to stop, look and think about different forms of racism, discrimination and hatred experienced by members of our community using bold messaging. It was developed and designed in partnership with the City’s Combating Racism Discrimination Hatred Advisory Committee (CRDHAC), who noted the City must go beyond tolerance with this initiative and strive for unity – as we are ‘One Mississauga.’

Featuring bold illustrative designs that highlight common comments and behaviours, big and small that can unintentionally hurt others, One Mississauga calls on people to recognize and challenge racism, discrimination and hate in all forms. Following this first phase, the City will work to engage community groups and organizations to create community-specific campaigns to address specific lived experiences.

Hate motivated incidents and hate crimes are on the rise in Mississauga and Peel Region. The City of Mississauga plays an important role in bringing the community together and working with partners like Peel Regional Police, the Countering Hate Committee and others to combat racism, discrimination and hatred in all its forms. The rise in hate-motivated crime reinforces the importance of the City’s zero-tolerance position on racism, discrimination, and hatred in Mississauga.

For more information about One Mississauga Campaign and to learn how to get involved, visit OneMississauga.ca.

Quotes

“Mississauga is a city that thrives on its diversity, and the One Mississauga campaign is a testament to our commitment to fostering a community where everyone feels they belong. We cannot ignore the growing presence of hate in our communities and so we’re taking a firm stand. Racism, discrimination, and hate have no place here. Together, we can continue building upon a city that is rooted in respect, understanding and where all residents feel safe and valued.” – Carolyn Parrish, Mayor, City of Mississauga.

“We believe that by working together, we can build a stronger, more unified Mississauga where everyone is not only accepted but celebrated. This campaign is an important step forward in creating a place where everyone belongs and where every resident can be themselves without fear of discrimination or hate.” – Geoff Wright, City Manager and Chief Administrative Officer, City of Mississauga.

Download the campaign creative

About the One Mississauga Campaign

The One Mississauga Campaign is a public awareness initiative launched by the City of Mississauga in collaboration with the Combating Racism Discrimination Hatred Advisory Committee (CRDHAC) aimed at addressing the harmful effects of racism, discrimination and hatred. With an initial focus on creating awareness, the long-term goal of One Mississauga focuses on creating open dialogue, fostering understanding and celebrating the City’s diversity. The campaign invites all residents to be part of creating inclusivity and respect for all.

Tags

• Equity Diversity and Inclusion (EDI)