The City of Mississauga has won the Place Marketing Forum 2017 Laureate Award in the category of Branding. The international award recognizes Mississauga’s brand, unveiled in 2014. The award was presented at the Place Marketing Forum in Lyon, France and shared at General Committee this morning.
“We are so proud of our new City brand – one that is bold, welcoming, vibrant and inspiring,” said Janice Baker, City Manager and Chief Administrative Officer. “This international recognition confirms Mississauga has grown into a city that is envied by many around the world.”
The City’s brand communicates an authentic story of a vibrant and diverse city that is open to the world. Mississauga’s brand story is supported by three key ingredients; Welcoming World Culture, Naturally Enriching and Inspiring Possibilities.
“The City of Mississauga brand story is the result of an intense process of thorough research and extensive engagement,” said David Ferreira, Brand Manager at the City of Mississauga. “The outcome is an award-winning brand that truly reflects and represents our growing, culturally diverse and prosperous city.”
The City’s Communications Division worked in partnership with Trajectory, a Toronto-based brand strategy consultancy, to develop the new brand including a vibrant logo that was designed in-house. The project team also included researchers from the Strategic Counsel and London-based brand strategists Placematters.
(Left-Right) Ivana Di Millo, Director, Communications, John Kovac, Ward 4 Councillor, Mayor Bonnie Crombie, Geoff Wright, Commissioner, Transportation and Works, David Ferreira, Brand Manager, Gary Kent, Commissioner, Corporate Services and Chief Financial Officer, Alex Lo Basso, Graphic Designer, Tina Mackenzie, Manager, Creative Services and Rob Cummins, Manager, Corporate Marketing
About the Place Marketing Forum, Laureate Awards
Place Marketing Forum is an international conference, organized each year by the New Place Marketing and Attractiveness Chair of the Public Management Institute (Aix-Marseille University). The aim of this major conference is to present, share and reward the best worldwide practices in the field of place marketing. Thirty French and international place marketing experts and professionals took part in the 2017 Forum attended by more than 400 professionals from local authorities, development agencies and companies with an interest in regional development and territorial marketing issues.