MiWay’s marketing team was recognized by Mississauga City Council for receiving a national award from the Canadian Urban Transit Association for a campaign and outreach event that introduced the community to the Mississauga Transitway – the City’s dedicated transit corridor that opened in November 2014.
“I am proud of our MiWay marketing team for the work they did to promote the first phase of the Mississauga Transitway and for continuing to move forward our City’s goal to develop a transit-oriented City,” said Geoff Marinoff, director of Transit.
The Discover Your Station campaign attracted 4,000 people to the open house that included free bus tours from the City Centre Transit Terminal to Central Parkway, Cawthra, Tomken and Dixie stations. The open house educated the community about the new stations and MiWay routes that travel on the transitway to bypass congested roads.
When MiWay’s MiExpress routes 107 and 109 shifted onto the transitway for the first week of service, there was an increase of passengers from five to 19 per cent.
Learn about the Mississauga Transitway at miway.ca/transitway