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News release

MiWay Wins National Leadership Award for Youth Campaign

Award recognition from the Canadian Urban Transit Association for MiWay's marketing and communications efforts.

City services | January 22, 2020

Today at Council, MiWay was recognized for earning a prestigious leadership award from the Canadian Urban Transit Association (CUTA) for excellence on their youth marketing campaign, On MiWay.

“We’re honoured to receive this award and I’m proud of our MiWay marketing team for their innovative work to engage youth during the busy back-to-school period,” said Geoff Marinoff, Director, Transit. “This is the second time in five years MiWay has been recognized with a national award from CUTA for our marketing and communications efforts.”

The goal of MiWay’s campaign was to increase transit ridership among youth, while educating parents about MiWay. The campaign focused on the emotional reasons to take a bus, such as getting to the fun things youth like to do – such as the mall, concert or skate park.

Background

CUTA is a member-based association that supports public transit as the core of integrated mobility across Canada. They do this by providing members with the resources, networking, training, events, data, research and advocacy needed to support their success in the industry. Every year, CUTA presents the Corporate Leadership and Individual Leadership Awards. The awards are presented at its annual conference in the fall. This year’s conference was held in Calgary.

CUTA’s Corporate Leadership Awards increase positive corporate exposure and prestige by highlighting notable initiatives and advancements made by transit systems and business members. The Individual Leadership Awards recognize the hard work, dedication and innovation of transit employees and industry advocates. Members show leadership by setting ambitious targets and implementing plans to improve public transit in our communities. These individuals and organizations are celebrated by CUTA and are recognized for their contribution to Transit Vision 2040, CUTA’s long-term strategic vision for Canada’s public transit industry. For more information, visit http://cutaactu.ca.


PHOTO:
MiWay
Cutline: MiWay receives prestigious leadership award from the Canadian Urban Transit Association (CUTA) for excellence on their youth marketing campaign, On MiWay.

Media Contact:
Amy Camara
Communications Co-ordinator
City of Mississauga
905-615-3200, ext. 4839
amy.camara@mississauga.ca
TTY: 905-896-5151